Significant Legal Issues of Advertising: An International Perspective
The National Hotel, Moscow
September 16, 2019
14.00 – 14.30 Registration and welcome coffee
14.30 – 14.40 Welcome speech
Irina Anyukhina, ALRUD
14.40 – 15.00 Advertising as a tool for unfair competition and the main challenges in cases on violation of advertising law
• Sources and burden of evidence in advertising disputes
• Investigations, experts’ opinions and consumer surveys as evidences in advertising disputes
Irina Vasilenkova, Federal Antimonopoly Service of the Russian Federation
15.00– 15.10 The 45th International Advertising Association World Congress in Saint Petersburg, 2020
Elena Reshetova, Association of Communication Agencies of Russia
15.10 – 16.20 Unfair competition in marketing campaigns
• Analysis of legal risks on marketing communications: what shall be taken into account before launching a campaign?
• Correlation of scope of unfair competition and unfair advertising
• Forms of unfair competition and unfair advertising
• Liability for unfair competition. How to prove damages from an offender’s actions?
Co-moderators:
Irina Anyukhina, ALRUD, Russia
Maria Ostashenko, ALRUD, Russia
Speakers:
Anikó Keller, Szecskay Attorneys at Law, Hungary
Ewa Skrzydło-Tefelska, Sołtysiński Kawecki & Szlęzak, Poland
Melissa L. Steinman, Venable LLP, USA
Jenny Pienaar, Adams & Adams, Partner, South Africa
16.20 – 16.50 Coffee break
16.50 – 17.50 Promoting goods online
• How digitalization and technologies influence dissemination channels and content? What risks shall be taken into account for each channel?
• What kind of information shall be posted on a website and contained in marketing materials?
• The role of social media and bloggers (influencers) in promoting of goods, ethical aspects of such a promotion of goods (advertising)
Moderator:
Daria Blagoveschenskaya, Hasbro Russia, Legal Director for Central and Eastern Europe, Russia, CIS
Speakers:
Caroline Bouvier, Bernard-Hertz-Béjot, France
Jeffrey A. Greenbaum, Frankfurt Kurnit Klein & Selz PC, USA
Brinsley Dresden, Lewis Silkin, United Kingdom
Dr. Søren Pietzcker, LL.M., Heuking Kühn Lüer Wojtek, Germany
17.50 -18.00 Closing remarks & Q & A
TO REGISTER FOR THE SEMINAR PLEASE CONTACT GALINA SUROVTSEVA @ ALRUD